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Hammering and welding in Frankfurt
Achema booth construction in full progress
More than 30 busy constructors and Optima employees are deeply involved in the 10 days fair set-up in Frankfurt. 800 qm of booth area have to be built within these few days.
The 2-level booth requires a large amount of material and technical equipment. On the upper floor a fully equipped kitchen and a restaurant will be built, in which Thier’s Gastro Service from Frankenhardt will welcome the guests with freshly made dishes. A spectacular view onto the booth is guaranteed. Downstairs there will be the bistro with a cocktail bar. Well-known faces can be found there, since Olli’s from Schwäbisch Hall will be mixing the drinks at the end of each day.
The vials filling machine with a length of 17 m is already put in place. Bringing such a big installation into the hall was a breath-taking event for all participants. One after the other the remaining machines are being brought to the booth. At the same time a large multimedia wall is being installed. In this area interesting live interviews will take place – the Optima O!talks with anchorman Dr. Rudi C. Meidl.
All are very curious to see the live drawer Dalibor Relic, who will pick up words and convert what is being said into graphics. Until then, there is a lot of work left and the construction team will be strained to their limits. The professionals are prepared for every case. On Monday, when the first visitors enter the booth, every last bit of chaos will be removed. A completely different audience then comes on stage: visitors from all continents meet in Frankfurt on the world’s most important fair of the pharma industry.
Contact
Sabine Gauger (MBA), Marketingleitung
OPTIMA packaging group GmbH
Steinbeisweg 20
74523 Schwäbisch Hall • Germany
email: Sabine.Gauger@optima-ger.com
Phone: +49 (791) 5061410
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