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Official inauguration of Dr.-Max-Bühler-Strasse
Schwäbisch Hall is proud to add a new name to its network of streets.
The newly built road, which runs from the diversion from Stuttgart Strasse to the junction of Gaildorfer Strasse (B19), was festively inaugurated on July 14.
The street has been named after Dr. Max Bühler, in recognition of a far-sighted entrepreneur who established the foundations for far-reaching developments, remarked Mayor Herrmann-Josef Pelgrim in his speech. Along with Windmüller and Recaro, Optima played a key role in the establishment of the business park in the late 1950s. The ceremony organized by the city was attended by senior manager Melitta Bühler, daughter Angelika Bühler-Reusch and son Hans Bühler (managing partner at Optima) with his wife Christina. In addition to the Bühler family, guests included numerous representatives of the city and local communities, neighboring companies, friends and Optima employees.
Short biography of Dr. Max Bühler
After completing secondary studies at the Realgymnasium Schwäbisch Hall (now St. Michael's Gymnasium), Max Bühler studied languages and literature in Tübingen, Oxford and Berlin, where he received his doctorate in 1934. He taught at various schools in the German state of Baden-Württemberg until the outbreak of WWII. Dr. Max Bühler escaped captivity as a prisoner of war in 1945. After returning home, he took over management of Optima from his father. Dr. Bühler commenced reconstruction of the company at Alte Reifensteige, which had largely been destroyed during the war. Filling machines continued to be produced, but the strategic decision was quickly made to expand the product range to include packaging machines, with pioneering contributions from Dr. Max Bühler. His cosmopolitan attitude led to the establishment of successful business relationships abroad very early on.
- Born in 1906 in Owen, Germany as the oldest of four children
- Childhood and school years spent in Schwäbisch Hall
- German Abitur (school leaving certificate) followed by studies in Tübingen, Oxford and Berlin
- Doctorate in 1934 ("The influence of Bismarckian economic policy on the industrial development of the German state of Baden-Württemberg")
- Married Melitta Bühler in 1951
- Father of four children
- Relocation of Optima to the "Stadtheide" area in 1960 (further expansion)
- 1980s: Expansion of the range of machines to paper hygiene (diapers, sanitary napkins)
- Recipient of the Federal Cross of Merit 1st Class
- Member of the General Assembly of the Chamber of Industry and Commerce
- Member of various specialist industry bodies
- Friend, supporter and honorary member of the "Kleiner Siederhof" clubn dedicated to local traditions
- Dr. Max Bühler died in 1988, by which time Optima's workforce had grown to 350.
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