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Interpack: A window to the packaging world
When considering an exhibition, it is a common practice to review figures and facts. The show organizers reported a very successful Interpack 2011. Whereas 171,000 visitors came to the Interpack in 2008, the year of the financial crisis, only 166,000 guests were counted in 2011. The share of international visitors at 60% remained stable, just like the number of the exhibitors (2,700). Does that indicate a setback for an industry so accustomed to success and records?
From the perspective of Optima Group, a slight decline of visitor numbers is not dramatic. Indeed, the often emphasized ‘quality’ of the visits was remarkable. Never before had so many appointments been booked in advance. A large number of inquiries were discussed in detail, and several contracts were concluded. A precise evaluation, however, has yet to be performed, but the first impression confirms what the show organizers had already announced in Dusseldorf: Visitors’ analyses showed that the share of decision makers present at the fair in 2011 was almost two thirds. In 2008, the ratio had been 64 percent – so there IS a next record, indeed!
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