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Consolidation, expansion and a new name
With the introduction of a new worldwide corporate logo at the beginning of the year, the new brand strategy of the Optima Group moves to the forefront. Name changes effective July 1st underscore the continued integration of the subsidiaries to depict a clear structure. Business units will not only thus bear the same logo worldwide, but also the same name with additions to show their target markets. Kugler GmbH, S.F.Vision GmbH, Stern GmbH and a division of the OPTIMA filling and packaging machines will combine to form OPTIMA consumer GmbH. Further business units at Optima will also be renamed.
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Growing with technical advancements
The filling and packaging equipment built by Optima has continued its growth trend. The year 2011 topped all others with a consolidated turnover, reaching EUR 220 million. (EUR 210 million in 2010). On December 31, 2011, 1500 people worldwide were employed by Optima; approximately 200 more than in the previous year.
Annual report 2011: Continued growth at Optima...
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